OPEN HOUSES don’t sell homes! … (So they say!) … But I’ve SOLD many homes to buyers who came because of an open house. (I even sold a CONDO to a buyer who was visiting a friend and got off on the wrong floor – An hour later, we had a contract!) 
Who comes to open houses? Everyone and anyone: “Visitors” … curious passers-by… neighbors … “lookers” … “shoppers” … and yes, actual real buyers.
Will an open house sell your home? Probably not. YOUR REALTOR will sell your home. An there are options: Open Houses or Private Appointments. Which should you do? Either or both… The important thing is that it BE SHOWN. Statistics indicate that very FEW homes are ever bought “sight unseen”. The best way to sell a house ? Make it visible and available to as many potential buyers as possible.
Open houses aren’t for EVERYONE… Personally, I like OPEN HOUSES. I hosted one yesterday for a stunning lakefront property at 9200 SW 140th Street … on recreational E-LAKE … and served lunch to Brokers and buyers, both.
What’s the real benefit of hosting a broker’s open for the primary purpose of having other REALTORS see the property? First of all Realtors do have buyers. Furthermore Realtors walk, talk, network and share information with each other … as well as with buyers. Real estate is a business of connections, contacts and information-sharing. Yesterday’s BROKER’S OPEN brought more than just brokers and visitors. It brought IDEAS! Stay tuned… You can see them on an upcoming Restivo blog on MiamiRealEstateCafe.com! Watch for the blog ” Unsolicited Advice from a Realtor: Selling Miami Better, Faster, Smarter! “
