By knowing who to market your property to, you can target those buyers who are most likely to buy. Sounds simple. And it is.
Gen Y (consisting primarily of future home buyers, and first time home buyers… between 12-29 years old) are Internet geniuses … With real estate marketing to this particular group, the Internet is not optional: It’s imperative. They use the phone less and less, relying more on text messages and social media. These up and coming home-owners are looking for homes that will make them feel special, unique, different. They have their eye on marketing that depicts the lifestyle they want … that shows an honest-to-goodness move-in ready gem of a place with a big area for entertaining and a big yard… and they’ll get that information from the worldwide web.
Gen X consists of young executives, who range in age from 30-42, all of whom are extremely internet savvy, independent-minded, self-sufficient, self-reliant … who can certainly buy homes all by themselves … except for the fact that they have no time. They are able to research and verify information in minutes, by clicking a keyboard… or Googling… MiamiRealEstateCafe.com
In marketing real estate, it’s imperative to reach buyers in ways that appeal to them. Mailing out postcards and newspaper advertising may have worked beautifully before. Today, absolutely everything is online. We all want access to instant information and gratification. No more subtle advertising. Home buyers want every ounce of information at the drop of a hat. Buyers are looking to the Internet … Trulia, Zillow, Realtor.com, Christie’s, Mayfair, the online Wall Street Journal, and MiamiRealEstateCafe.com.
If you want to sell your house or condo, contact the Restivo Team . We would love to help. Marketing your property to the right buyer is what will get it sold… and that’s what we do. You can reach us on either of these two cell numbers: 305-793-1365 or 305-632-0164. (Texting is fine). Or you can leave us a message here anytime. The Restivo Team – EWM Realtors International.
