We see a lot of homes while working with our buyers and sellers, and there’s a few mistakes sellers tend to make…Price, Marketing and Condition. A seller needs to price the home correctly, the home needs to be in good condition and it must be marketed in order to reach the most potential buyers.
Let’s begin with PRICE. Most of us think we have the best home out there, and though it may be worth a whole lot to you, it’s important the home be priced where the market dictates it should sell. You need to know market trends, what’s recently sold in your area and what’s currently for sale in your area. You don’t want to be the priciest house in the neighborhood, because it will take a long time to sell. Buyers are savvy and have access to loads of information online and they will know about every home in the area they are looking for. The home needs to be competitively priced for a quick turnaround. We will help you run the numbers and compare similar homes in your area in order to determine a price for selling your home.
Next, let’s move to MARKETING. It’s extremely important for your home to be marketed everywhere it can be in order to maximize the exposure and let as many buyers know it’s available to them. The marketing starts with great photos. The photos are the first impression for the buyer and many times are the determining factor for whether or not they want to make an appointment to see a home. We bring in professional photographers to get the best shots of a home and use them in all our marketing pieces. Not only are pictures important but so is how marketing pieces are worded. We like to create intrigue and make a buyer feel like your home is THE one for them.
The Restivo Hechtman Team markets your home in many different ways- thru Christies Luxury Real Estate, the EWM Mailer, the Miami Herald, the New York Times, via our blog on MiamiRealEstateCafe.com, on EWM.com, and thru social media like Facebook and Instagram. We have International reach and a wide sphere of influence both locally and internationally.
Finally, the CONDITION of your home. Our homes are where we’re most comfortable and where we don’t have to put on a front for the outside world…unless you’re selling that home. We have to live a little differently when the house is on the market because it needs to be ready to be shown at the drop of a hat. When a buyer sees something they like, time is of the essence and you want to get them into your home as soon as possible. The home needs to be clean, smell good (especially important if there are pets), and things need to be put away. If you need help preparing your home, we enjoy assisting you with staging and organizing ideas. Essentially, it should look like a show home. Now-that’s not always easy with everyone’s busy lives, but the cleaner, less cluttered it looks will make the home show better and will allow buyers to envision themselves living there.
There are many keys to selling your home, but these three are important. The Restivo Hechtman Team can help you with these and other aspects of selling, and would love the opportunity to sit down and discuss listing your home for sale. Give us a call today and let’s get the ball rolling!
